Who we are: AIM Marketing Acquisitions offers a full direct marketing service. This includes planning, staffing, training, implementation and evaluation. Brands need to capture the shopper’s imagination in an instant. There is no blueprint for creativity, but we can highlight a few important factors for consideration. Ask us how AIM Marketing Acquisitions can make an impact on your customers now.
What we do: We ensure that the experience overcomes your target shoppers' barriers, both practically and emotionally. Secondly, we are consistent with your out-of-store message and content; we let the shopper make the connection as they move along the path to purchase. Thirdly, and most importantly, we use the best and brightest people to represent your brand. We make sure you recruit and fully train ambassadors that will appeal to your target shopper as well as integrate with the retailer’s team.
How we do it: We use direct marketing techniques to promote your brand. Here at AIM Marketing Acquisitions, we believe the goal of direct marketing is to form a memorable and emotional connection between the consumer and the brand, so that it may generate customer loyalty and influence purchase decisions. We always deliver a brilliant experience for your customers.
Direct marketing is a form of advertising that focuses primarily on helping consumers experience a brand. While traditional advertising (radio, print, television) verbally and visually communicates the brand and its product benefits with the consumer, direct marketing tries to involve the consumer within the product by engaging as many human sense as possible. In this way, direct marketing can encompass a variety of other marketing strategies from individual sampling and in-store stands to large-scale residential marketing.
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